SeaWorld Parks & Entertainment has launched its first website specifically designated to consumer products. The new MySeaWorld.com features licensed merchandise with nature, ocean and animal themes from licensees such as Mattel, Office Max, SkinIt, Ruckus Media Group, Palmer Cash and InMotion Entertainment.
A portion of all net proceeds from consumer products benefits the SeaWorld & Busch Gardens Conservation Fund, which supports global wild life research, habitat protection, animal rescue, conservation and education programs.
“This new platform allows us to connect with and inspire fans in a new way, through engaging lifestyle products,” says Jim Atchison, chief executive officer and president, SeaWorld Parks & Entertainment. “And, because proceeds from the sale of these products will help save wildlife all over the world, we also are helping to make a difference.”
MySeaWorld.com also features new products, including three interactive digital storybooks from Ruckus Media Group, and 19 Sea World decorative skins from SkinIt.