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Sears Holdings Signs Sandra Lee

Sears Holdings signed a direct-to-retail agreement with Sandra Lee for home products. The exclusive collection, Sandra by Sandra Lee, will be available in Sears and Kmart stores next spring. The initial launch of the collection will include cookware, uten

The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items. The agreement with Sears Holdings was entered into by Sandra Lee in association with Iconix Brand Group.

"The new Sandra by Sandra Lee collection is a welcome and timely addition to the value we offer our customers in the home category and underscores our commitment to making everyday special," says John Goodman, executive vice president of apparel and home for Sears Holdings. "Both Sandra's down-to-earth style and sense of practicality shine through this collection, which is both aspirational yet still attainable."

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