Los Angeles-based GreenScreen Animals, a library of animal HD video and stills, has selected The Rutherford James Group to manage its licensing program.
As agent, TRJG's program for GSA will focus on relationships in North America and the Middle East with entertainment studios, television production companies, advertising agencies, merchandise licensees and location-based entertainment destinations such as zoos, wild animal parks, aquariums and theme parks.
GSA has previously licensed content to advertising campaigns for Honda Motor Corporation and AT&T, as well as to "The Tonight Show with Jay Leno."
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