Bruce Lee Enterprises has signed Rocket Licensing to represent the iconic martial arts star in the U.K. and Irish market.
Rocket plans a focused campaign in the key categories of apparel, accessories, gift, house wares, textiles, interactive, fitness and nutrition with the aim of bringing products targeted to men to retail as early as next year.
“The U.K. and Irish market has been waiting on this for a long time and now—with the help of Rocket Licensing and the growing popularity of the Bruce Lee name—we believe this campaign will be enormously popular among licensees, retailers and consumers,” says Alex Stephens, senior vice president of licensing at Bruce Lee Enterprises.
“Bruce Lee’s impact spans cultures, generations and lifestyles. In his short life he secured a permanent place in history, pop culture and the hearts of fans everywhere," says Rob Wijeratna, joint managing director of Rocket Licensing. "We’re therefore delighted to be embarking on this journey, working together with Bruce Lee Enterprises, in bringing this classic brand to the U.K. and Irish market.”