Retail Exec Forms New Company

Former Best Buy executive Kevin Freeland created Optimal Advantage, which combines the varied skill sets of former retail executives to deliver process improvements, drive out costs, and improve profits. The company consults with retailers to impleme

April 6, 2018

Former Best Buy executive Kevin Freeland created Optimal Advantage, which combines the varied skill sets of former retail executives to deliver process improvements, drive out costs, and improve profits. The company consults with retailers to implement process improvement services in planning, assortment optimization, localization, procurement, forecasting, space management, logistics, allocation, execution, promotion, and price.

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