New licensees have been scooped up by Planeta Junior Italia for a number of its properties, including Maya the Bee, Puppy in My Pocket and Heidi.
The latest partners include:
Mania for Maya the Bee sweets, including jelly sweets, jelly lollipops, stockings for Italy's Befana holiday (Jan. 5), honey and other items (September 2010)
Joygum for Puppy in my Pocket candies, including bubble gum, lollipops with figurines and jelly sweets (September 2010)
Edicart for Heidi children's books, including pop-up books, sound books and coloring books (January 2011)
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