The latest partners include:
- Mania for Maya the Bee sweets, including jelly sweets, jelly lollipops, stockings for Italy's Befana holiday (Jan. 5), honey and other items (September 2010)
- Joygum for Puppy in my Pocket candies, including bubble gum, lollipops with figurines and jelly sweets (September 2010)
- Edicart for Heidi children's books, including pop-up books, sound books and coloring books (January 2011)
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