BBC Worldwide has tapped Peppercom to support the licensing and branding program for In the Night Garden in the U.S. The animated preschool series recently debuted Oct. 10 on The Hub.
Peppercom is on board to provide marketing and public relations expertise, as well as to help build relationships with key audiences through social media, to support the launch of licensed products at retail in the U.S. Initial product lines will include toys, DVDs, books and apparel—all expected to launch between summer 2011 and holiday 2011.
"Peppercom has a wealth of experience in cable, licensing and social media, making this a perfect partnership," says Steve Cody, managing partner and co-founder of Peppercom. "We are excited to be putting our extensive knowledge to use for one of the U.K.'s best-known children's brands."