Paula Deen has partnered with Springer Mountain Farms to produce and package her branded line of chicken products that will hit grocery store chains across the country this week. Product packaging and point-of-purchase materials will roll out to supermarkets later this summer.
Deen selected Springer Mountain Farms as a partner because the Baldwin, Ga.-based company adheres to strict growing and feeding procedures that allow their chickens to mature in healthy, clean conditions.
The fresh chicken products will complement existing lines of Paula Deen prepared and frozen foods and condiments; and will be served in Paula Deen’s The Lady & Sons and Uncle Bubba’s Oyster House restaurants across the U.S.
“Chicken is a very logical line of food for us to have,” says Deen. “I’m particularly impressed with the way Springer Mountain Farms raises and feeds its chickens, producing an especially tender and delicious product. I’m proud to put my name on these items and encourage everyone to give them a try.”
The deal was brokered by Global Licensing, headquartered in Pawley’s Island, S.C.