Weight management brand Nutrisystem has announced its expansion into retail with a new product line at Kroger supermarkets in the U.S. The line, Nutrisystem Everyday, will hit stores nationwide this month.
The food product range focuses on weight-maintenance and meal replacement options, as well as healthy snacks. The line will feature bars, smoothies, bakery and breakfast items.
The products will be merchandised together in the weight loss/weight management aisle.
"The expansion into the retail channel is a natural progression given our strong consumer brand and reputation within the weight loss industry," says Dianne Jacobs, senior vice president and general manager, Nutrisystem Everyday. "Our goal is to have broad distribution within all retail channels and with retailers who share our mission of bringing additional health and wellness options to consumers. We expect to be fully national by 2013 and we're receiving an enthusiastic response from the retail community who now has the opportunity to offer the Nutrisystem brand with the Nutrisystem Everyday line."