Nickelodeon Consumer Products in the Netherlands will launch an educational program with publisher Podium featuring preschool heroes Dora the Explorer and Go, Diego Go!.
The content of the themed program for 2- to 3-year-olds attending nursery schools and kindergartens has been developed in line with the Dutch national curriculum. It is estimated that the educational program will reach up to 10 percent of all Dutch preschoolers.
The program is being promoted by Podium via publicity sent to all Dutch preschool institutions and through educational trade fairs. An online environment, at www.nickjr.nl, will provide further support for preschoolers as well as their parents and caregivers. Podium also plans to extend the program with the development of a free app for iPhone, iPad and Android devices, which can be used in class and at home.