Nick Characters Add HBA Partners, More

Nickelodeon Consumer Products has partnered with a number of international manufacturers to produce health and beauty lines based on its popular characters. In addition, MTV Networks has revealed a number of new digital media initiatives.The latest signin

April 6, 2018

The latest signings include:

Colgate for Dora the Explorer, Rocket Power and SpongeBob SquarePants mouth rinse, manual and powered toothbrushes and toothpaste for kids ages 4 to 6. (Mexico, Central and South America)
Johnson & Johnson for an iCarly promotion on Listerine's Agent Cool Blue mouth rinse for kids ages 6 to 12. (Mexico)
Nouveau Eyewear/Specsavers for children's sunglasses and accessories, as well as prescription eye frames. (Pan-European market)
Ramer (renewal) for SpongeBob SquarePants and friends shaped sponges. (U.K.)
Dirac for SpongeBob SquarePants stress dolls for teens and young adults. (Iberian market)
Lorensay for SpongeBob SquarePants bath, shower and hair products. (Iberian market)
Lutter for VIVA (a free-to-air music and entertainment channel) hairdryers, hair straighteners, hot air brushes and lady shavers. (Germany, Austria, Switzerland and Poland)

Meanwhile in MTV Networks International news, a number of new digital media initiatives have rolled out.

MTV Networks content is now available on the Sony PlayStation Network video delivery service in Canada.
Nickelodeon U.K.'s digital team has released the SpongeBob iSponge iPhone and iPod touch app. It features one game, 12 classic clips from the show and a real-time show schedule.
Mtvatthemovies.com has re-launched and includes behind-the-scenes looks at new releases.
Nickelodeon U.K.'s flagship website (nick.co.uk) has re-launched and now features 62 new games and more.