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NCPI Taps Sakar for 'Victorious'

VIMN’s Nickelodeon Consumer Products International inked a deal with New Jersey-based consumer electronics retailer Sakar International for branded consumer electronics inspired by Nickelodeon’s “Victorious” series. The agreement c

The agreement covers all regions including Asia-Pacific, Europe and Latin America, and marks the first time Sakar’s Victorious products will be sold internationally.

Aimed at girls 6-11, products include digital/video cameras, accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players, boom boxes, karaoke machines, computer accessories, iPhone and iPod kits,  speaker docs, headphones and video game accessories.

Products will now be available across major European markets including Austria, Belgium, France, Germany, Ireland/Eire, Italy, Luxembourg, the Netherlands, Portugal, Spain, Switzerland, the United Kingdom and also further afield in Australia, Canada and Mexico.

The Victorious range will be available in mass market toy shops and department stores, specialty toy stores, office supply retail outlets, convenience stores, electronics stores, pharmacies and video game stores.

"The Victorious range is already a proven success in the US and so it's a logical step to extend this deal into other international markets, ensuring that fans around the world can deepen their off-air experience with their favourite show,” says Michael Connolly, head of consumer products, VIMN. “Sakar International is one of the leading consumer electronics companies in the world and this agreement underlines our ongoing commitment to innovation and the expansion of the electronics category within our international business.” 

Back to More Deals Signed at Brand Licensing Europe

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