“We are really pleased to offer such a convenient way for individuals to make purchases that enable them to live ‘The Biggest Loser’ lifestyle,” says Kim Niemi, senior vice president, NBCUniversal Television Consumer Products Group. “Any incentives to lose weight and make health conscious purchases will help people to achieve their health and wellness goals.”
In addition, Joy Tashjian Marketing Group has renewed weight measurement manufacturer Taylor Precision Products in the weight scale category for the property. Taylor Precision Products will continue to manufacture The Biggest Loser branded kitchen and bath scales, as well as small kitchen appliances.
“We are proud to continue our The Biggest Loser licensing association
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