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NBCUniversal Signs Biggest Loser Deals

NBCUniversal Television Consumer Products Group and Reveille have signed a deal with The Edwards Group for a UMB Bank "The Biggest Loser" Visa Rewards card, available in the U.S.Cardholders will earn rewards points for health and wellness relate

Cardholders will earn rewards points for health and wellness related purchases and expenses, including co-pays, prescriptions, eyeglasses, gym memberships, sporting goods and equipment. In addition, triple rewards points will be available at popular national retailers.

“We are really pleased to offer such a convenient way for individuals to make purchases that enable them to live ‘The Biggest Loser’ lifestyle,” says Kim Niemi, senior vice president, NBCUniversal Television Consumer Products Group. “Any incentives to lose weight and make health conscious purchases will help people to achieve their health and wellness goals.”

In addition, Joy Tashjian Marketing Group has renewed weight measurement manufacturer Taylor Precision Products in the weight scale category for the property. Taylor Precision Products will continue to manufacture The Biggest Loser branded kitchen and bath scales, as well as small kitchen appliances.

“We are proud to continue our The Biggest Loser licensing association with Taylor Precision Products, a market leader in the weight measurement category and a perfect licensing partner for this renowned lifestyle television brand,” says Joy Tashjian, president, JTMG.

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