The partnership is based on meemo's digital goods license with Hasbro, bringing the Transformers brand. Virtual goods will include Transformers masks and medallions to send to friends, and Transformers t-shirts and accessories to dress avatars.
bebo will run a month-long promotion, "Scavenger Hunt," where users can purchase specially designed virtual goods and gifts based on the Transformers brand and watch special Transformers: Dark of the Moon content.