Marvel Entertainment has partnered with Russell Athletic for a collegiate apparel program.
The line will include t-shirts and hoodies featuring Marvel Super Heroes in each college’s respective school colors along with their mascots and logos. Spider-Man, Captain America, Iron Man, Hulk, Thor and Wolverine will join close to 200 colleges across the country including UCLA, Michigan State, Kansas State, UNLV, Ohio State and University of Iowa.
The co-branded apparel will be available at college bookstores, arenas, sporting goods retailers and mid-tier stores in time for the start of the new school year this August.
“We are thrilled to be working with a premier sports apparel manufacturer like Russell Athletic on the MarvelCollegiate apparel program,” says Mike Jerchower, director of licensing, Marvel Entertainment. “Their strong collegiate distribution network allows Marvel’s legendary Super Heroes to help students and alumni show off their college spirit in a unique way.”
The new partnership with Russell is part of Marvel’s continued expansion into the sports category, which also includes co-branded sports apparel with the NBA and the Dallas Cowboys.