Major Digital Brands Join BLE Licensing Academy

Club Penguin, BinWeevils and Cut the Rope are each on board for the panel “Internet and Mobile Entertainment Brands” at the Brand Licensing Europe show, Oct. 16-18 at London’s Olympia. The panel is a part of the Licensing Academy and wil

April 6, 2018

Major Digital Brands Join BLE Licensing Academy
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Club Penguin, BinWeevils and Cut the Rope are each on board for the panel “Internet and Mobile Entertainment Brands” at the Brand Licensing Europe show, Oct. 16-18 at London’s Olympia. The panel is a part of the Licensing Academy and will take place Wednesday, Oct. 17, from 11:45 a.m. to 12:30 p.m.

“It’s a great thrill to have these three hot digital properties take the stage together and to be moderated by an expert in kids’ brands,” says Jessica Blue, event director, Brand Licensing Europe. “After the success of Michael Acton Smith’s keynote last year, we anticipate this being another unmissable session and are pleased that digital brands are so firmly on our Licensing Academy agenda.”

Gary Pope, co-founder, Kids Industries, will moderate the discussion. Panelists include Amelia Johnson, co-founder and commercial director, BinWeevils.com; Laura Batten, head of community, Club Penguin; and Trudi Hayward, senior vice president and global head of merchandise, ITV Studios Global Entertainment.

Pope will quiz the panelists on the power of digital brands and discuss the opportunities they present on the major growth area for licensing.

For a full listing of Licensing Academy sessions or to learn more about the show, visit www.brandlicensing.eu or follow the show on Twitter at @bleurope.

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