Brand Licensing Europe kicks off today and is off to a great start with 236 exhibitors representing more than 2,000 of the world's must-have properties.
Of the 236 exhibitors, 90 are new to BLE. They include Skechers, Ultimate Fighting Championship, Polaroid, Saban Brands, Hallmark, Sheila's Wheels, Sega, Backstage and Bulls Press.
Brand Licensing Europe runs through Thursday at Olympia's Grand Hall in London.
What follows are some of the day one highlights from Turner CN, BBC's Doctor Who, Royal Opera House, Plus Licens and AT New Media.
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