Warner Bros. Consumer Products debuted merchandise across multiple apparel categories to support its entertainment properties at the MAGIC trade show in Las Vegas, Nev. this week.
Saban Brands licensees unveiled new collections for the Paul Frank property at MAGIC in Las Vegas this week.
MAGIC and parent company Advanstar announced the launch of an exclusive
Mind Candy showcased a raft of products for its Moshi Monsters property at the MAGIC tradeshow in Las Vegas, Nev. this week. Products including t-shirts, sleepwear, bags, jewelry and hair accessories are slated to arrive at retail in the U.S. and Canada this year.
Advanstar has named Tom Florio chief executive officer of the Fashion Group.
Authentic Brands Group, CBS Consumer Products and CBS Interactive Music Group inked a deal for co-branded merchandise featuring The SilverStar Casting Company and Last.fm.
The National Basketball Association, Zodiak Kids' Tele Images and I Can Fly have partnered to launch an exclusive collection of co-branded youth merchandise based on "The Basketeers," a kids' television show on French networks M6 and Disney XD.
For more information on fashion licensing trends, here are quick links to the coverage in the current issue of
As retailers and exhibitors head to MAGIC, the bi-annual Advanstar-produced event that brings together the international community of apparel, accessories and footwear buyers, brands and decision makers Feb. 14-16 in Las Vegas, Nev., they are optimistic.
Despite industry expert predictions that consumers would grow tired of purchasing products fronted by celebrities, licensed apparel and accessories promoted by the famous–from movie stars to celebrity designers–are flourishing.
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