The MAGIC Marketplace, which took place this week in Las Vegas, was buzzing with the latest fashion news and trends. Here's a recap of several major brand licensing deals, an exclusive reception and seminar for fashion execs interested in licensing, the launch of MAGIC China, plus a new MAGIC exec, celebrity licensing deals and fashion trends.
Warner Bros. Debuts Apparel at MAGIC
Warner Bros. Consumer Products debuted merchandise across multiple apparel categories to support its entertainment properties at the MAGIC trade show in Las Vegas, Nev. this week.
MAGIC Attendees Learn Licensing
A first-time seminar and reception, "The $70 Billion Intersection of Fashion and Licensing-Are You Getting Your Share?," was held this week during MAGIC trade show in Las Vegas.
Saban Expands Paul Frank Apparel
Saban Brands licensees unveiled new collections for the Paul Frank property at MAGIC in Las Vegas this week.
MAGIC China Set for Fall
MAGIC and parent company Advanstar announced the launch of an exclusive three-day event created to help fashion brand companies interested in entering the Chinese market.
Moshi Apparel Shines at MAGIC
Mind Candy showcased a raft of products for its Moshi Monsters property at the MAGIC tradeshow in Las Vegas, Nev. this week. Products including t-shirts, sleepwear, bags, jewelry and hair accessories are slated to arrive at retail in the U.S. and Canada this year.
Advanstar Names CEO of Fashion
Advanstar has named Tom Florio chief executive officer of the Fashion Group.
CBS Partners with Authentic Brands
Authentic Brands Group, CBS Consumer Products and CBS Interactive Music Group inked a deal for co-branded merchandise featuring The SilverStar Casting Company and Last.fm.
NBA Adds 'The Basketeers' Line
The National Basketball Association, Zodiak Kids' Tele Images and I Can Fly have partnered to launch an exclusive collection of co-branded youth merchandise based on "The Basketeers," a kids' television show on French networks M6 and Disney XD.
For more information on fashion licensing trends, here are quick links to the coverage in the current issue of License! Global magazine.
Apparel Awakens for Spring
As retailers and exhibitors head to MAGIC, the bi-annual Advanstar-produced event that brings together the international community of apparel, accessories and footwear buyers, brands and decision makers Feb. 14-16 in Las Vegas, Nev., they are optimistic.
Celebrity Glitter Still Sparkles
Despite industry expert predictions that consumers would grow tired of purchasing products fronted by celebrities, licensed apparel and accessories promoted by the famous–from movie stars to celebrity designers–are flourishing.