Lavish Rights has announced a new partnership with Raiju Software to create video games for its Luv Me Buddies brand, in a deal brokered by 2Dream licensing agency and its sub-agent for the brand in Italy, Caldarelli Licensing Agency.
The Luv Me Buddies character brand features a variety of heart-shaped animals targeted to young girls.
“An online and game-based presence is proving increasingly important amongst Luv Me Buddies fans, and we are delighted to be working with Raiju to create games that will help to make this happen,” says Marc Todd, chief executive officer, Lavish Rights.
The first series of Luv Me Buddies games will be released worldwide in 2013 for a variety of gaming platforms including the Playstation Vita, Microsoft PC, Mac, Nintendo DS and 3DS, Nintendo Wii and Xbox.
Lavish Rights will be showing a sneak-preview of the first Luv Me Buddies game at Brand Licensing Europe Oct. 16-18 in London.