Licensed Products Score with Fans

Major licensors showcased a variety of consumer products from new and evergreen entertainment properties for fans at this year's Comic-Con in San Diego.Mattel exclusively debuted new entertainment collectibles, including its Ghostbusters Stay Puft Marshma

April 6, 2018

Licensed Products Score with Fans

Major licensors showcased a variety of consumer products from new and evergreen entertainment properties for fans at this year's Comic-Con in San Diego.

Mattel exclusively debuted new entertainment collectibles, including its Ghostbusters Stay Puft Marshmallow Man, Voltron Blazing Sword seven-inch scale action figure and the DC Universe Swamp Thing. Mattel also displayed its Masters of the Universe classics Queen Marlena figure, Masters of the Universe Polly Pocket collection, Hot Wheels Back to the Future Time Machine and Hot Wheels Franken Berry vehicle, Green Lantern Kilowog and Carol Ferris Barbie doll.

Warner Bros. Consumer Products signed Pop Culture Shock Collectibles to produce ¼-scale mixed media statues of Mortal Kombat video game characters. Pop Culture Shock Collectibles featured its first sculpture, Scorpion, wearing his costume from the current game. 

CBS Consumer Products and IDW Publishing agreed to publish the graphic novel for "Jericho," the cult TV classic. Picking up directly

from the finale of the CBS drama, IDW’s graphic novel will include the complete Jericho comic series from the original creative team behind the TV show.

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