Key partners such as The LEGO Group and Hasbro will work closely with Kidz Entertainment to bolster the brand’s position in the Nordics and Eastern Europe.
“Star Wars is an absolutely huge brand that we are delighted to be representing,” says Morten Geschwendtner, chief executive officer of Kidz Entertainment/EEMC. “It is something we have dreamt about since founding this company a decade ago and we will be doing all we can to deliver outstanding results in the coming years.”
Howard Roffman, president of Lucas Licensing, adds, “Star Wars has touched so many lives throughout the Nordics and Eastern Europe. We value the enthusiasm and perspective that Kidz brings to further developing the brand in these key markets and we look forward to working with them.“
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