Jumbo Games is rebranding its iPad gaming range following a soft launch in November 2011. Beginning this month, the physical interactive counters that enable players to experience traditional games on the iPad, currently called iPawns, will be rebranded and re-launched as iPieces.
Games slated for re-branding include "Snakes & Ladders," "Air Hockey," "Game of Goose" and the "Fishing Game."
“Consumer and media insight is very important to Jumbo and so we have made the decision to re-brand iPawns as iPieces from January 2012," says Gray Richmond, managing director of Jumbo Games. "We are very happy with the finished product and hope that families across the U.K. will enjoy this innovative playing experience together as much as we have creating it.”