Plans for the hit series include branded seafood, restaurant promotions, apparel, accessories, gifts and functional crabbing gear. The Joester Loria Group is currently the exclusive licensing agent in the U.S. and Canada for Discovery Communication networks, including Discovery Channel.
“Deadliest Catch has come to represent the spirit of Alaska’s fishermen," Debra Joester, president and chief executive officer of The Joester Loria Group. "Millions of viewers have established an emotional connection with the series over the past 7 seasons. We are delighted to have an opportunity to work with Original Productions in developing services, promotions and product that capture the essence of Deadliest Catch.”