Joester Loria Brokers Annoying Orange Deals

The Joester Loria Group has brokered deals for The Collective's Annoying Orange, with LF USA and Hybrid Apparel.LF USA will create Annoying Orange adult and children’s sleepwear, loungewear, and boxers; and Hybrid Apparel will expand its Annoying Or

April 6, 2018

LF USA will create Annoying Orange adult and children’s sleepwear, loungewear, and boxers; and Hybrid Apparel will expand its Annoying Orange t-shirt line to boys.

The LF USA range for men and juniors will arrive this spring, while boys’ and girls’ sleepwear will roll out in fall to specialty, mid-tier and mass market channels.

Hybrid Apparel t-shirts will arrive at retailers including JCPenney, Walmart, Target, Kohls, Transworld, Rue 21, Shopko and Belk this spring.

"Hybrid Apparel is extremely excited to be working with The Collective on Annoying Orange," says Derrick Baca, vice president, licensing, Hybrid. "Viral properties are becoming more relevant at retail. YouTube content is driving millions of consumers to various websites and retailers. Annoying Orange is the most relevant viral property in the market and the unlimited content will ensure that this is a lasting program for years to come."

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