JELC will be driving the world’s smallest production car, Peel Engineering’s iconic P50, onto the Brand Licensing Europe to support its licensing initiative show floor tomorrow and Wednesday at 1 p.m.
JELC is European agent for the microcar manufactured for the first time since 1969, and is seeking partners across multiple categories including gifting, household, apparel and numerous other categories. Both car and brand have had recent British TV appearances in particular ranging from Top Gear and the Paul O’Grady Show to Dragon’s Den.
“BLE is about business—but there’s also room for a bit of fun. Stand visitors will have a chance to find out why the Peel P50 has remained a design classic for half a century and is now the centerpiece of a major licensing campaign,” says Janet Woodward, Director of JELC. “And everyone at BLE will have a chance to see the world’s smallest production car back on the ‘road’ at last. We’ll honk—you wave!”
JELC will be exhibiting several brands at its E010 stand, including Peel Engineering, Ultimate Fighting Championship, the Bamforth Collection, Grumpy Old Gits, Plain Lazy, Barry M and Gem Fairies, launching at BLE.
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