“The launch of Liz Claiborne at JCPenney represents an incredible opportunity to deliver a brand we know our customers desire, with an expanded offering that reflects the value and affordability they expect from JCPenney. Additionally, being the exclusive destination for Liz Claiborne will allow us to attract the brand’s loyal customers who were shopping for the brand elsewhere,” says Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney. “While we have had great success in bringing our own private brands to market, our strength lies in having a balance of existing brands with strong recognition and appeal–for which there is no better example than Liz Claiborne.”
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