IV Gear and Gecko Hawaii to Debut Gecko Girl Fashion Line

right to create a new Gecko Girl collection that will be sold into mid tier, specialty, and department stores across North America. The collection will consist of girl and junior sizes of graphic T-shirts, fashion knit tops, surf shorts, headwear, and beach bags with a strong emphasis on surf and beach themed graphics created by Gecko. In addition to the girl's collection, IV Gear will produce boy's hoodies and bags for the same market channels. "We feel there is a significant void in the expanding surf market for girls. Beyond the premium surf brands, there really isn't a brand out there with the strength of the Gecko brand to fill the growing demand at the mid tier level," says Ian Cole, vice president of sales and marketing of IV Gear.