IV Gear and Gecko Hawaii to Debut Gecko Girl Fashion Line

IV Gear and Gecko Trading Co. stitched an agreement that will see IV Gear launching a Gecko Girl collection of sportswear for spring 2009. IV Gear and Gecko's 3-year agreement will provide IV Gear access to Gecko's trademarks and artwork as well as the

April 6, 2018

right to create a new Gecko Girl collection that will be sold into mid tier, specialty, and department stores across North America. The collection will consist of girl and junior sizes of graphic T-shirts, fashion knit tops, surf shorts, headwear, and beach bags with a strong emphasis on surf and beach themed graphics created by Gecko. In addition to the girl's collection, IV Gear will produce boy's hoodies and bags for the same market channels. "We feel there is a significant void in the expanding surf market for girls. Beyond the premium surf brands, there really isn't a brand out there with the strength of the Gecko brand to fill the growing demand at the mid tier level," says Ian Cole, vice president of sales and marketing of IV Gear.

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