iToys Takes Lead on Doodlebops

Cookie Jar Entertainment named iToys the North American lead toy licensee for The Doodlebops, with a line of musical instruments, microphones, dance mats, and role-play toys just a few of the categories that will anchor the preschool line this fall. In addition, a complete line of consumer products including DVDs, music CDs, books, games, costumes, apparel and accessories, and domestics will begin hitting the market this summer.