Britney Spears will continue as exclusive celebrity promoter of the Candie's brand, owned and licensed through Iconix Brand Group, throughout 2010. The brand is available only at Kohl's department stores.
Spears began appearing in the Candie's only at Kohl's marketing campaigns in 2009.
"We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010," says Dari Marder, chief marketing officer, Iconix. "Britney has been a great partner, truly embracing the brand and we know her fans worldwide will love what we have coming next."
Iconix Brand Group's brand portfolio includes Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd and London Fog.