Hybrid Apparel Rolls Out New Star Trek Line

The collection includes T-shirts and apparel, which will hit this September at mid-tier and mass-market retailers. Line extensions are in the works for the future. Select tees are being showcased this week at MAGIC Marketplace in Las Vegas.

"Star Trek fans love to connect with the brand," says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "This program with Hybrid Apparel will provide us with a great opportunity to bring innovative apparel design and products to the audience."