HSN will feature exclusive collections inspired by the film including high-end jewelry, fashions and home accessories from designers such as Hutton Wilkinson, Loree Rodkin and Heidi Daus across its platforms. The designs, which also include styles from Ranjana Khan and Adrienne Landau, will be driven on TV, HSN.com and HSN mobile.
"HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences," says Bill Brand, executive vice president of programming, marketing and business development, HSN. "The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy."
"HSN is the perfect partner to bring the look and feel of Snow White and the Huntsman to life through fashion and lifestyle items inspired by the film," says Stephanie Sperber, president, Universal Partnerships & Licensing. "We know this 24-hour event featuring unique clothing, jewelry and accessories alongside Snow White and the Huntsman footage will build anticipation for the film's opening on June 1."