"HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences," says Bill Brand, executive vice president of programming, marketing and business development, HSN. "The partnership with Universal Pictures for
Snow White and the Huntsman
plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy."
"HSN is the perfect partner to bring the look and feel of
Snow White and the Huntsman
to life through fashion and lifestyle items inspired by the film,"
Snow White and the Huntsman
footage will build anticipation for the film's opening on June 1."
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