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Hasbro Debuts Pet Vacations at TRU

Hasbro launched an exclusive Littlest Pet Shop retail program with Toys 'R' Us, featuring space devoted to the Pet Vacations collection of toy and lifestyle products. The line will be available exclusively in Toys 'R' Us stores until Dec. 31.Featured prod

Featured products will include scrapbooks, journals, cosmetic cases, travel kits, wristlets, mini backpacks and boarding bags. The assortment also includes the Stylin’ Safari and Pet Hotel play sets as well as an exclusive version of the Pet Jet play set.

"The Toys 'R' Us exclusive Pet Vacations collection is a great example of how Hasbro collaboratively works with retailers and licensees to build broad, compelling programs across key categories, such as toy and game, fashion, home, and publishing. We want to bring our brands to life in toys and beyond,” says Ira Hernowitz, senior vice president, U.S. marketing, Hasbro. “With Pet Vacations, we are able to offer unique products that invite new and existing Littlest Pet Shop fans to collect and connect with their favorite Littlest Pet Shop pets.”

“We are excited to partner with Hasbro to offer this special assortment of Littlest Pet Shop play sets among the broad assortment of items available exclusively at Toys 'R' Us,” says Lisa Harnisch, vice president, general merchandise manager, Toys 'R' Us. “The Littlest Pet Shop Pet Vacations assortment provides a unique collection featuring Blythe, which kids will be searching for.”

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