"The Toys 'R' Us exclusive Pet Vacations collection is a great example of how Hasbro collaboratively works with retailers and licensees to build broad, compelling programs across key categories, such as toy and game, fashion, home, and publishing. We want to bring our brands to life in toys and beyond,” says Ira Hernowitz, senior vice president, U.S. marketing, Hasbro. “With Pet Vacations, we are able to offer unique products that invite new and existing Littlest Pet Shop fans to collect and connect with their favorite Littlest Pet Shop pets.”
“We are excited to partner with Hasbro to offer this special assortment of Littlest Pet Shop play sets among the broad assortment of items available exclusively at Toys 'R' Us,” says Lisa Harnisch,
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