Hammer Films Beer to Launch in the U.K.

The Buxton Brewery Company has signed a contract with Coolabi, which represents Hammer Films licensing worldwide, to produce three Hammer-themed beers for the European market.Coffin Ale, Dracula's Desire and IPA Curse Of Frankenstein will be available in

April 6, 2018

The Buxton Brewery Company has signed a contract with Coolabi, which represents Hammer Films licensing worldwide, to produce three Hammer-themed beers for the European market.

Coffin Ale, Dracula's Desire and IPA Curse Of Frankenstein will be available in bottles and on draught beginning this September. Each will have a label or beer pump clip illustrated with a classic film poster image from the library of Hammer House of Horror films.

The bottled beers will be sold through liquor stores, supermarkets and online through independent retailers and the soon-to-be launched HammerHouseofBeer.com.

Other deals for the Hammer brand include high-end men's gifts and fashion, books, T-shirts, playing cards, mini-busts, statues, Royal Mail commemorative postage stamps and amusement and gaming machines.

"The combination of our own reputation among ale drinkers, a varied selection of beers and strengths and, of course, the high-recognition factor and enormous popularity of the Hammer brand promises a strong

market for these beers," says Geoff Quinn, owner of the Buxton Brewery Company. "We are delighted to have had the opportunity to work with Hammer on this project."

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