Coffin Ale, Dracula's Desire and IPA Curse Of Frankenstein will be available in bottles and on draught beginning this September. Each will have a label or beer pump clip illustrated with a classic film poster image from the library of Hammer House of Horror films.
The bottled beers will be sold through liquor stores, supermarkets and online through independent retailers and the soon-to-be launched HammerHouseofBeer.com.
Other deals for the Hammer brand include high-end men's gifts and fashion, books, T-shirts, playing cards, mini-busts, statues, Royal Mail commemorative postage stamps and amusement and gaming machines.
"The combination of our own reputation among ale drinkers, a varied selection of beers and strengths and, of course, the high-recognition factor and enormous popularity of the Hammer brand promises a strong
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