Lisle International Licensing has named Giochi Preziosi the European master toy licensee, outside of the U.K., for ZhuZhu Pets.
Italian toy company Giochi Preziosi plan a variety of products in categories including mini-collectibles, action game, plush, consumer electronics, back-To-school, food, publishing and footwear.
ZhuZhu Pets is owned by U.S. toy company, Cepia LLC.
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