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Free Licensing Academy in Budapest

Advanstar Licensing announced the speakers for its Licensing Academy seminar program at the second annual Brand Licensing Central & Eastern Europe event in Budapest opening March 7. The five sessions are free to show attendees.The Licensing Academy se

The Licensing Academy seminars will deliver facts and figures, retail trends, case studies and licensing know-how that will teach the audience how to increase opportunities in Central and Eastern Europe.

Speakers include Planet Retail's Milos Ryba; Egmont Hungary's Gyorgy Babos with Lizzy Card's David Bozsan; Morten Geschwendtner, chief executive officer of Kidz Entertainment, with Nicholas Walters, senior director and country manager for Russia at MTV Networks International; 24IP’s Christian Fortmann and an opening address by LIMA's Martin Brochstein.

"As other markets in Europe mature brand owners are turning to Central and Eastern Europe for new business opportunities,” says Jon Gibson, event director of Brand Licensing Central & Eastern Europe. “There is so much to learn about the different territories in this region, the retail landscape, the preferences of consumers and the opportunities for licensing. Our speakers have unrivalled experience in this region and we're delighted to have them on board.”

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