With the new season of "American Idol" under way, the following initiatives have been rolled out in the U.S.:
A virtual American Idol experience at teen online destination Habbo Hotel
A mobile video game through EA Mobile (available on AT&T, other carriers soon)
Samsung as the show's official wireless handset partner
For the second year, iTunes will provide fans with exclusive downloads from season 8 contestants
The American Idol Experience destination returns to DisneyÕs Hollywood Studios theme park, where visitors can perform live while park guests vote for their favorite singer
Coca-Cola, Ford, Garnier Fructis and AT&T are all returning promotional sponsors
FME has also inked a new deal for season 2 of Canada's "Project Runway" with 3M Post-IT as an on-air episodic partner. Returning promotional partners include L'Oreal Paris, Elle Canada and Winners.
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