FME Secures and Renews "Idol," "Project Runway" Deals

Numerous deals and renewals have been signed for FremantleMedia Enterprises' (FME) "American Idol" in the U.S. and "Project Runway" in Canada.With the new season of "American Idol" under way, the following initiatives have be

April 6, 2018

Numerous deals and renewals have been signed for FremantleMedia Enterprises' (FME) "American Idol" in the U.S. and "Project Runway" in Canada.

With the new season of "American Idol" under way, the following initiatives have been rolled out in the U.S.:

  • A virtual American Idol experience at teen online destination Habbo Hotel
    • A mobile video game through EA Mobile (available on AT&T, other carriers soon)
      • Samsung as the show's official wireless handset partner
        • For the second year, iTunes will provide fans with exclusive downloads from season 8 contestants
          • The American Idol Experience destination returns to DisneyÕs Hollywood Studios theme park, where visitors can perform live while park guests vote for their favorite singer
            • Coca-Cola, Ford, Garnier Fructis and AT&T are all returning promotional sponsors

              FME has also inked a new deal for season 2 of Canada's "Project Runway" with 3M Post-IT as an on-air episodic partner. Returning promotional partners include L'Oreal Paris, Elle Canada and Winners.

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