Fluid World Expands with New Hires

Gabrielle Sims joins Fluid World from TLC as senior brand manager to oversee the licensing program across Fluid World’s portfolio, in addition to generating new business opportunities.

Paul Mercer has joined as brand manager and will work across licensing of the toys, food and publishing categories. Mercer previously worked in the licensing divisions of Ben Sherman and IBML.

Anthony Hamer-Hodges joins Fluid World as senior commercial manager, coming from a background in international licensing within music and as an artist manager and director at Morethan4 Music. He will oversee special projects and contract negotiation.

“We are delighted to be growing the team. With a diverse range of experience, we are sure they will each bring something fresh and new to the ever evolving Fluid World,” says Libby Grant, director, Fluid World.