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Firefly Brokers Yummy You Deal

Firefly Brand Management has brokered a deal for its client Twinkie Chan, creator of the Yummy You brand, with Bioworld to expand her handmade, food-shaped, crochet collection into a full line of apparel and accessories. Bioworld’s Yummy You product

Bioworld’s Yummy You product line will include apparel, headwear and cold weather, bags, wallets, “cute-tility” packs, hosiery and other accessories. Products will be available to retailers nationwide this spring. 

“Twinkie embodies the bold, trendsetting youthfulness of Bioworld’s core customer demographic," said Jennifer Staley, vice president of licensing at Bioworld. "We are thrilled to partner with a fashion icon like Twinkie and help fulfill her vision of a sweeter world.”

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