The Baby Collection from FAO Schwarz is now available at the FAO Schwarz Fifth Avenue store in New York City, specialty boutiques in Babies"R"Us locations nationwide and online.
The exclusive collection includes food preparation gadgets, bedding and nursery décor, feeding items (bibs, burp cloths and dish sets), bath items, diaper bags, silver-plated gifts and keepsakes. In addition, an apparel range features sweaters, caps, coveralls and bodysuits. The entire line retails from $9.99 to $249.99. All items feature special FAO branding such as the recently redesigned logo, as well as a fairytale character named Wit.
Besides the line's availability at the FAO Schwarz flagship in NYC, specialty FAO boutiques within Babies"R"Us stores now feature the baby products. FAO.com and Babiesrus.com will also carry the line. In addition, the range of food preparation gadgets are available at Toys"R"Us stores.
"The FAO Schwarz brand has long been synonymous with quality and innovation. We believe that The Baby Collection from FAO Schwarz is a natural extension of the timeless product offerings it is known for and will further build on the brand's trusted reputation and signature style," says Karen Dodge, senior vice president and chief merchandising officer at Toys"R"Us, which acquired the exclusive rights to operate the FAO Schwarz brand in May 2009.