ER Extends 3–2–1 Penguins!–Themed Deals with 3DBA

The 4-D film experience lasts some 10 to 15 minutes. The audience is seated in a cinema with 3-D glasses. The seats have integrated effects including movement, vibration, water effects and speakers. The theater itself delivers lighting effects to enhance the viewing experience.

"We are delighted to be extending our partnership with 3DBA to include a 3-2-1 Penguins 4-D Film Attraction, particularly as their previous creative executions in this format have been of such high quality," says Mat Way, global head of live entertainment at ER. "There is a lot of comedy in 3-2-1 Penguins and with the strong space element in the series, we have a great platform for a fantastic, immersive family attraction that will appeal to theme parks worldwide."