Lara El Haddad has replaced Ziad Kebbi as managing director of Endemol's operation in the Middle East. She has eight years experience in the Middle Eastern television market.
As a recognized industry expert, El Haddad has worked for an international consultancy, advising on programming strategies, drama commissioning, channel repositioning and scheduling. She has worked with leading producers and broadcasters across the region, including LBC and ADMC.
In her new role at Endemol, El Haddad's remit will include reviewing the company's business in the Middle East and planning for a new phase of growth and diversification in the region. She is based at Endemol Middle East's offices in Dubai and Beirut.
"We are extremely pleased to have someone of Lara's caliber in this role," says Martha Brass, managing director of international operations at Endemol Group. "She has outstanding knowledge and experience and is an ideal candidate to take the success story of Endemol Middle East into a new chapter."
Endemol Middle East's productions include "Ton of Cash" for ADMC, "Deal or No Deal" and "Fear Factor" for El Hayat in Egypt, "The Manager" for Rotana and "Wipeout" for MBC.