Editor's Note 31

The U.S. stock exchange was shocked last week when third quarter earnings at Sears—the country’s fourth largest retailer—fell by 99%. The company blamed the weak housing market, consumer credit concerns, and unseasonably warm weathe

April 6, 2018

The U.S. stock exchange was shocked last week when third quarter earnings at Sears—the country’s fourth largest retailer—fell by 99%. The company blamed the weak housing market, consumer credit concerns, and unseasonably warm weather in the autumn. Marks and Spencer’s chief executive Stuart Rose famously says, “weather is for wimps”—a quip that has been bounced back to him more than once when the weather has been brought up in relation to sales at M&S. The fact is the weather does affect sales and not just for fashion retailers. Weather that’s too wet, cold, hot, or humid does affect consumers desire to hit the high streets and malls. So it’s no wonder that online sales are still flying. Reports from online retailers for the Thanksgiving weekend were robust—and there’s more to come. Forecasters say the biggest online sales day of the year will be 10 days before Christmas.

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