E-Max Names New MD

E-Max creates impulse and promotional items including stickers, tags and trading cards for the Spanish market, with current licenses including Angry Birds, Disney and Trash Pack.

In one of her first moves as managing director, Sanfeliu has announced a change in brand name and image for the company, the details of which will be announced later this year.

Sanfeliu has spent the last seven years at E-Max, serving as product manager, sales manager, marketing manager and licensing manager. Prior to joining E-Max she worked for Yorkshire España and served as commercial director at Sinel System.