E! Entertainment Television launched its first-ever line of consumer products inspired by the network's series of red carpet awards show specials. "Live From the Red Carpet" branded products are available in stores and online throughout the U.S., with additional products set to launch later this year.
The first four companies to launch products from the comprehensive line include Stila Cosmetics (make-up), Adrianna Papell (dresses), Freshology (reduced-calorie meals) and Xen-Tan (self-tanner).
“Entry into branded consumer products is a logical next step for E!'s ‘Live From the Red Carpet,’ which has made its mark as the worldwide destination for comprehensive red carpet coverage,” says Suzanne Kolb, president of marketing, news and online for E! and Style. “This new initiative allows us to expand the E! brand beyond TV and into our viewers’ lives by inspiring their own red carpet moments which turn any occasion into an award-winning celebration.”
