E! Entertainment Television launched its first-ever line of consumer products inspired by the network's series of red carpet awards show specials. "Live From the Red Carpet" branded products are available in stores and online throughout the U.S., with additional products set to launch later this year.
The first four companies to launch products from the comprehensive line include Stila Cosmetics (make-up), Adrianna Papell (dresses), Freshology (reduced-calorie meals) and Xen-Tan (self-tanner).
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