DreamWorks Animation has named European Licensing Company as its licensing agent in Russia and Eastern Europe.
ELC will represent upcoming DreamWorks Animation properties for merchandise, retail and publishing. These include new theatrical releases such as Turbo in July 2013 and How to Train Your Dragon 2 in summer 2014, ongoing TV series including “Penguins of Madagascar,” “Kung Fu Panda: Legends of Awesomeness” and “DreamWorks Dragons: Riders of Berk,” as well as the DWA franchise properties Shrek, Kung Fu Panda, Madagascar, How to Train Your Dragon and Puss in Boots.
“As we further the position of DreamWorks Animation as a premiere family entertainment company in Russia, we are excited to partner with ELC, whose expertise in engaging families in this marketplace is truly invaluable,” says Kerry Phelan, head of worldwide licensing and consumer products, DreamWorks Animation.