"'The Pinky and Perky Show' has been a huge hit already, and this has been reflected in a surge of interest from potential licensees—the brand presents a fantastic merchandising opportunity, and I anticipate plenty of activity in the near future," says Mark Hurry, legal and commercial director at PPC Enterprises, which holds M&L rights in the brand.
Deals signed include a Nintendo DS game set to hit the shops at spring 2009 and Martin Yaffe International for toys targeting boys' ages 5 to 9.
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