Disney Consumer Products introduced its Disney Cuddly Bodysuit, an infant bodysuit made of 100 percent cotton featuring a second row of snaps that allow the bodysuit to “grow” with baby. The bodysuit will be available first on Amazon.com in May, and then at select retailers this fall.
Disney’s research found that infant bodysuits are a wardrobe staple for baby, with the average mom purchasing more than 35 bodysuits in the first year alone. As babies typically grow in length fastest, the second row of snaps provides both comfort for baby and convenience for mom.
“As a mom of an infant and a toddler, I know firsthand the information overload and uncertainties that come with transitioning into parenthood all the while trying to bond as a family,” says Jessi Dunne, executive vice president, Disney Moms and Babies for Disney Consumer Products. “Disney Baby aims to provide great products based on our research with moms, that deliver ease, convenience and quality with a touch of Disney magic.”