Nirmal Lifestyle, one of India's leading real estate and lifestyle brands with a footprint of housing and commercial development, will create the branded developments in keeping with the ethos of Discovery. Its main objective will be in harnessing innovation, energy conservation and environment-friendly methods. All projects developed under the Nirmal Lifestyle/DEI umbrella will be completely green and will be certified by DEI. The agreement is exclusive to India.
"Through our tie-up we will seek to integrate the Discovery experience in the 20 lifestyle cities we have planned by 2020 and also in our other future projects," says Dharmesh Jain, chairman and managing director of Nirmal Lifestyle Limited. "Our aim is to introduce healthier living and cleaner and greener homes and environment,
Nicolas Bonard, senior vice president of Discovery Enterprises International, says: "Green is a natural extension of Discovery's mission and brand. This partnership will lend the Discovery brand to new initiatives in India that will encourage greenovation—and a healthier lifestyle—to a growing population of consumers who care about the world around them."
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