The deal was brokered on behalf of Discovery Communications by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.
The Discovery Kids-branded collection will feature telescopes, spotting scopes, microscopes, binoculars, weather stations, metal detectors, amplified listeners, planetarium projector and toy night vision goggles for kids.
“We hope this collection will encourage kids to use their imagination, explore and play outside, which are all core values of the Discovery Kids brand,” says Elizabeth Bakacs, vice president, Discovery Kids Licensing. “Citiwell International is a leader in optics and science-based products and they have created a fantastic collection for kids and their families to enjoy together.”
“We are proud to be associated with the widely recognized and respected Discovery Kids brand and we look forward to presenting consumers with a truly exciting range of fun and imaginative exploration toys,” says David Rosenberg, Citiwell International’s chief executive officer. “Childrens’ interests in nature, science and exploration need to be nurtured and developed with exciting, innovative, up-to-date and rewarding toys.”