Discovery Captures Three for Animal Planet

The Joester Loria Group announced three new North American-based deals for Discovery's Animal Planet pet line with All for Paws, Fabuleash and Pearlessence. The new partners join Merchsource, which produces Animal Planet pet beds, leashes and blankets currently available at retail.

All for Paws will make a comprehensive collection of Animal Planet cat and dog accessories featuring beds, bowls, carriers, crates, feeders, kennels, collars, leashes and toys. Fabuleash will offer a variety of brushes, combs, scissors, clippers, nail files and trimmers featuring non-slip, rubber grip handles in bright colors synonymous with the Animal Planet brand.

A portion of the proceeds from the new pet items will benefit the principal partners of R.O.A.R, Animal Planet's national campaign benefits animals.